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Here are 7 Easy Ways To Prevent Shopping Cart Abandonment And Give Yourself An Instant Increase In Daily Revenue
Shopping cart abandonment is a serious issue for all online marketers. Yet it is rarely talked about because it isn’t a very “sexy” topic.
Yet it stands to give you the biggest instant boost in profits and revenue for your online business.
Recent research and studies (according to MarketingSherpa.com) place shopping cart abandonment rates at 59.8% for the average e-commerce site.
How accurate this statistic is, I don’t know. What I do know is that Shopping Cart abandonment is a very serious problem that needs to be addressed head on and not ignored like the proverbial elephant in the room.
Why Do People Abandon Your Shopping Cart?
There are many reasons why people abandon the shopping cart. And thinking about your own behavior and reasons will offer you great insight into your customers shopping behavior.
Here are four big reasons people abandon shopping carts:
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#1. Comparison Shopping.
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Whether we want to admit it or not, the Internet is a researchers and comparison shopper’s dream tool.
With just a couple clicks of the mouse and a few strokes of the keyboard, you can quickly and easily review the competitions offer vs yours.
This is where having a strong, irresistible offer, a prominent (and strong) money-back guarantee and of course reasonable shipping and handling costs can really play in your favor.
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#2. Confusion.
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It’s a fact - confused prospects and visitors DO NOT buy. And a confusing checkout process is a sure deal killer.
So the simpler, shorter and easier the checkout process the better.
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#3. Impatience.
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The Internet is all about fulfilling the buyers impulses for IMMEDIATE satisfaction.
Too many steps in the checkout process and/or slow page loads will also “force” people to abandon the cart without a second of thought.
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#4. Fear.
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It’s important to remember that every day tens of thousands of people are getting online for the very first time.
To you and I - there is nothing to worry about when putting our credit card information and buying a product online.
However, for these first-timers - they are naturally nervous and wary so it’s important that you reassure them of the security and safety of using their card with you.
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7 Easy Ways To Pro-Actively Prevent Shopping Cart Abandonment
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#7. KISS Your Cart - Keep It Short & Simple
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Ask for just the basic information you need to fulfill the order.
If you want to know how the visitor found you, ask them those type of questions AFTER they’ve completed their purchase.
The thank you page is a perfect place for this type of question.
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#6. Reassure Your Soon-To-Be Customer
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To help alleviate your buyers fears prominently show your VeriSign, BBBOnline, HackerSafe and any other membership icons on your order page.
Also, re-iterating your guarantee, privacy policy, sharing a testimonial of a satisfied customer also help to reassure their fears.
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#5. Be Upfront With All Costs
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Tell them what the shipping and handling costs are going to be upfront. No one likes the unpleasant surprise of shipping and handling.
If you can, keep your costs as low as possible. Of course, if you are delivering your product electronically, there aren’t any costs involved - why not highlight that fact?
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#4. Provide Multiple Payment Options and Methods
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Offline direct marketers can attest to the fact that offering multiple payment methods has always increased their response and profits.
If you can, give your visitors as many options to order as possible - credit cards, eChecks, PayPal, plus don’t forget that there is a whole world of opportunity outside of the online world - offer a phone number (800 or local), fax, live chat etc..
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#3. Don’t Distract The Buyer
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The worst thing you could possibly do at this stage is distract the buyer with banners or ads for other products or websites.
Focus on finishing the order and getting paid. Put additional offers and ads on the thank you page.
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#2. Be Sure Your Cart IS Secure
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First, make sure that your shopping cart actually is secure.
Also, be sure to point that out to your buyer.
A simple statement such as “This Order Is 100% Secure” can go a long way in alleviating your buyers fears.
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#1. Get Traffic Regenerator’s “SHARK Net”*
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Traffic Regenerator has a feature called “The SHARK Net”.
This feature allows you to actually track your shopping cart abandonment and take further pro-active steps (in real-time as they are physically abandoning the cart) and encourages your customer to complete the purchase.
For more information on Traffic Regenerator and the “SHARK Net”, visit:
Traffic Regenerator - Get a 2nd Chance To Make Profits From Website Visitors
Now obviously every site and every business is slightly different from the next.
So it’s important when considering any of these ideas on how they will/can play into your business strategies.
Let me know what you tried and how it worked for you.
Yours for more profits.
Harun Bahri
*In the essence of full disclosure, I am the co-creator of the Traffic Regenerator System.
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