Subscription and Membership Site Benchmark Report
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Subscription and Membership Site Benchmark Report
The Subscription & Membership Site Benchmark Report is a fully documented and practical research guide designed to help site owners grow subscription site profits.
Insided this guide you will find 185-charts of real-life business data, including:
389 real-life site execs reveal their own numbers!
B2B, dating, dieting, news, hobby, games, video, & financial sites
Pricing trends, conversion rates, renewal stats
What's working in marketing (and what's not)
Hybrid model info, including ad sales
Typical profits, time-to-profit, and how to lift profits
It has been reported that membership sites now account for $14.8 dollars in sales in the U.S. alone and that this industry will continue to grow by $1 billion dollars a year. The Subscription and Membership Site Benchmark Report can help you tap into this rapidly growing market and carve out a very profitable fortune for yourself by learning the secrets being shared by online publishers who are already successful.
You'll learn what's currently working for them and how they attract paying members, what content they provide to keep their members happy and the pitfalls to avoid so you won't lose time or money.
Top 10 Subscription & Membership Site Questions Answered:
You'll get 185 tables and charts of *practical* research answering your most pressing business questions, such as:
#1. What percent of total site visitors should convert to buying a subscription? And, if I offer both annual and monthly subscriptions, what percent of buyers normally take each?
#2. How many months do average month-to-month subscribers last for?
#3. What sort of renewal rate is normal for annual subscriptions? What about group subscriptions? How about B2B vs consumer sites?
#4. What's normal for pricing in each major topical niche? What's normal for trial offers -- how long are trials and should they require a credit card?
#5. Which are the most effective Internet marketing tactics for subscription sites right now? How about social marketing tactics? How about offline marketing such as TV, telemarketing, and direct postal mail? What's NOT working?
#6. How profitable are typical subscription sites, and how long does it take the average site to reach profitability after launching?
#7. Should I be publishing as a "hybrid model" with several revenue streams aside from subscriptions? What specific types of non-subscription products and offerings -- such as advertising -- are worth our time and effort, and which are not?
#8. Is my site's search marketing up to par compared with other sites in my topical niche? Should I invest more in PPC and/or SEO?
#9. Are double-digit credit card decline rates normal for subscription site transactions these days? How do B2B subscription site card declines compare to B2C offer declines?
#10. What are the brand names of 550 typical subscription sites -- and what sorts of challenges do their own executives say they're battling to succeed?
Although this research report can be considered somewhat expensive, it should be a very worthwhile investment for the following people who actually put it to use:
Subscription site publishers who want research-based advice on tactics to improve revenues this fiscal quarter.
Ad-based online publishers considering adding (or switching to) a subscription model to add to revenues.
eBook publishers considering transitioning to a subscription model to generate steadier, ongoing revenues from your subject matter expertise.
Membergate publishers who want to see how they stack up against their peers.
Traditional print media executives who want to get more aggressive in the online space - without taking unnecessary risks.
Private equity considering investments who want reality-based forecasting data.
For more information regarding the 2010 Edition of the Subscription and Membership Site Benchmark Report, just click on the following link:
Practical Research to Grow Subscription Site Profits
Tags: subscription websites
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